Karisma Hotels & Resorts is expanding beyond the Riviera Maya, Mexico, to Jamaica by acquiring a majority and controlling interest in the former Sandy Bay Beach Resort in Negril, which will now operate as the Seashore Bay Beach Resort. It will be the company’s first property outside of Mexico. The resort was previously under the stewardship of Poinciana Resorts Ltd.
“Jamaica offers a strategic geographical location, exceptional infrastructure, and a talented pool of human resources combined with an instantly recognizable worldwide brand,” said Mandy Chomat, vice president of sales & marketing at Premier Worldwide Marketing, representatives of Karisma Hotels & Resorts. “Our expansion to Jamaica makes good business sense and meets the demands of our valued partners who have asked us to take our Gourmet Inclusive concept to other international market for years.”
Following a 60-day transition period, the 128-room Seashore Bay Beach Resort will operate as an all-inclusive property for couples, singles and families. It will be ready to welcome guests Dec. 1. It will offer nine categories of rooms and suites with garden and ocean views, two pools, four specialty restaurants, a spa, activities and entertainment, and a kid’s club.
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